Promotional Marketing for the Starlight Children’s Foundation
The Starlight Children’s Foundation was established to brighten the lives of seriously ill children and their families throughout Australia.
Starlight’s hospital programs include Starlight Express Rooms, Starlight Fun Centres and Starlight Express Vans, which are designed to deliver fun and entertainment to hospitalised children around the country. Outside of hospitals, Starlight’s Wishgranting program grants the wishes of children who suffer from serious illness, while Starlight Escapes provides children and their families with enjoyable group outings and activities.
Corporate Express was brought on board to produce and distribute a full range of Starlight branded merchandise for sale via Starlight’s online webshop on its site at http://shop.starlight.org.au/Starlight//view.aspx. These products provide an additional line of revenue for the organisation and valuable promotion of its cause.
Product innovation
Working closely with the Starlight team to ascertain their specific needs, our Corporate Express team suggested a range of promotional products designed to appeal to the general buying public, including backpacks, baseball caps, pens, wristbands,
tattoos and balloons.
Our expertise and experience in webshops also gave us an edge when it came to winning the contract. We currently run a variety of webshops for a diverse range of high-profile clients. We photographed all of the products and created a simple, user-friendly interface which makes online purchasing easy. As hosts of the site, we are able to ensure that it runs smoothly and efficiently.
The Starlight and Corporate Express relationship
Mel Marshan, National Merchandise and Promotions at Starlight, comments that Corporate Express was chosen for the job due to our perfectly suited business model, which involves first-class national distribution capabilities, access to the best product
range and strong buying power.
A three-year ongoing contract was agreed upon, with product reviews each year and an update of merchandise where necessary. According to our Promotional Marketing Account Director Michael Ball, the Corporate Express team was very conscious of the fact that Starlight is a charity with no government funding, which relies on the donations of individuals and corporations. With that in mind, it was more important than ever to maximise profits on Starlight’s merchandise investment.
Beyond providing promotional products, Corporate Express also supports Starlight’s worthy cause in a variety of other ways, including beverage sponsorship for functions and attending charity events.
Superior distribution capabilities
Corporate Express’s extensive national logistics capabilities and distribution channels (including our own fleet of delivery trucks) mean that any purchases made on Starlight’s webshop are generally delivered the following day to Sydney, Melbourne and Brisbane and within a few days to a week in other capital cities and more remote regional areas. We also have the capability to ship internationally.
By utilising our services, Starlight estimates that we have been instrumental in shaving around $200,000 off its promotional marketing budget in the past 12 months alone. A dependable single-source supplier As the largest supplier of Promotional Marketing products in Australia, Corporate Express is a reliable one-stop-shop for any promotional requirements that our diverse range of clients may have. We’ve forged strong relationships with leading suppliers so that we can deliver the most comprehensive product ranges at the best possible prices.
Our sheer buying power and superior logistics capabilities translate to significant savings on clients’ bottom line. Clients receive just one monthly invoice for ease of accounting and our systems allow for effective control and monitoring of costs, monthly spend, stock on hand and cost centre analysis.
All of your promotional marketing needs are simply one phone call away!
Contact us
To see how we can tailor a complete solution for your business, or for further information, please contact Australia on 13 26 44 or New Zealand on 0800 800 547.
